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Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention.
Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.
Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.
Long story short, if you can put a phone number on it, you can track it.
In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with CallRail, you can record your calls, too).
Atlanta Auto launches both campaigns using tracking phone numbers instead of their main business line.
When a potential customer sees one of those marketing campaigns and calls the number, that call will be forwarded to Atlanta Auto’s main business number (unbeknownst to the customer)
Not only will Atlanta Auto’s marketing team be able to generate reports that show which campaign is generating inbound calls, but they will also be able to see logs of their calls with the following details:
The caller’s name, telephone number, and location (from caller ID data)
The source of the call (manually set by the marketer, ie ‘Google Ads’ or ‘Direct Mail Spring 2020’)
The recording of the call
- Transcription, with AI-powered highlights provided for quick scanning
The caller’s timeline
This includes previous calls and texts from this person
Tags that categorize these interactions and notes on previous interactions with this customer
It gets a lot more fun and fancy from here. Let’s talk about leads interacting with your website.
Dynamic number insertion, or DNI, is a method of advanced call tracking on your website. You install a snippet of code on your website (or CallRail’s convenient WordPress plugin) that’s connected to a pool of phone numbers. As visitors come to your site, each person sees a different phone number (dynamically swapping out your main phone number on each page). When they dial that phone number, call tracking providers tie each visitor’s session data to that unique phone number when they call.
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